Albert B. Stridsberg Papers, 1960-2001 and n.d.

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Albert B. Stridsberg Papers, 1960-2001 and n.d.

http://www.worldcat.org/oclc/84078617

This addition (01-067) (88 items, 1.5 linear feet; ca. 1960-2001)comprises printed material, audio cassette tapes, reel-to-reel audiotapes, motion picture film, and personal narratives of events in J. Walter Thompson Company history. The printed material (11 items, 1964-1992) includes reports and pamphlets dealing with television advertising to men and children, brand advertising, public service campaigns, and the role of research in advertising. The audio cassette tapes (64 items, 1976-1991) were primarily produced by the Radio Advertising Bureau Incorporated as examples of radio marketing strategies, but there are several tapes from the International Broadcasting Awards' World's Best Radio Commercials (1987-1989) and sample music tapes from LaBov&Beyond. Included in the reel-to-reel audiotapes (3 items, 1985-1988) are two from the Radio Advertising Bureau's "I Saw It On the Radio" pro-radio ad campaign. Motion picture film (1 item, ca. early 1960s) is a demo reel of TV commercials.Also includes some of Stridsberg's reminiscences (9 items, 2000-2001) of his years at JWT Company in the 1960s and 1970s, especially regarding Ralph Nader and the Ford Motor Company as well as international cigarette marketing; a T-shirt advertising "Morris the Cat for President in 1988;" and printed material regarding Gerard William Souhami, Jr., and his son, Glenn Souhami (1986-1989). The addition (02-185) (10 items, 3.5 linear feet; 1964-1980s and n.d.) includes a marketing board game, "The New Product Development Game;" 2 t-shirts displaying Morris the Cat and the slogan "Make the Logo Smaller and the Idea Bigger;" material on Glenn Souhami's death ([1980s]); and Unilever/Lux campaign outlines (1964-1965).

98 items (3.5 lin. ft.)

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 8313268

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 7 Entities related to this resource.

Unilever Deutschland

http://n2t.net/ark:/99166/w6fn64jh (corporateBody)

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

Nader, Ralph, 1934-

http://n2t.net/ark:/99166/w6q92364 (person)

Ralph Nader (b. Feb. 27, 1934, Winsted, CT) graduated from Princeton University (1955) and received an LL.B. from Harvard Law School (1958). After law school he served in the U.S. Army as a cook. Starting in 1959, Nader began practicing as a lawyer in Hartford, CT, while lecturing at the University of Hartford. He was also a writer for the Christian Science Monitor and The Nation. In 1964, he relocated to Washington, DC to serve as a consultant to Assistant Secretary of Labor Daniel Patrick M...

Stridsberg, Albert B.

http://n2t.net/ark:/99166/w6446sm9 (person)

Radio Advertising Bureau

http://n2t.net/ark:/99166/w6rr71gk (corporateBody)

The Radio Advertising Bureau (RAB) is a national radio advertising trade organization whose history dates back to 1950. Originally known as the Broadcast Advertisers Bureau, the name was changed in 1955 to emphasize the organization's focus on radio (as opposed to television). The RAB's main function is to promote the medium of radio as an effective tool for national and local advertisers. To showcase radio's potential, the RAB began collecting examples of ads from all over the country. Many of ...

Ford motor company

http://n2t.net/ark:/99166/w6r53djn (corporateBody)

When Ford Motor Company was founded in 1903, Alexander Y. Malcolmson was elected the Company's first treasurer, but his assistant James Couzens actually managed financial functions. People holding the position of Ford Motor Company treasurer from 1903 to 1955 included Alexander Y. Malcolmson, 1903-1906; James J. Couzens, 1906-1915; Frank L. Klingensmith, 1915-1921; Edsel B Ford, 1921-1943; B. J. Craig, 1943-1946; and L. E. Briggs, 1946-1955. In 1903, the business office was in a small building o...